top of page
portfolio dotted background.png
Alden shoes site - redesign.png
portfolio dotted background.png

01

Project Overview

Redesign the homepage for a luxury shoe company.

Alden Shoes is a luxury shoe company that wants to update their homepage. They have selected a BootStrapMade template they like, but before they make changes, they want a mockup of how it would like with their colors and images to make sure it is modern but still elegant.

portfolio dotted background.png

02

Previous Site

  • My observations:

      Cluttered

      lack formatting

      poor navigation

​

portfolio dotted background.png
bootstrapmade.com_demo_templates_Company_index.html.png

03

Template

portfolio dotted background.png

Alden does not have any social media, so the social media links that appear in the template are not included in the redesign.

I chose the deep red color to replace the green accents of the template to keep with Alden's original color scheme as well as the feel of sophistication it provides.

Social proof of the client's excellent products.

Project3_LauraW.png

The navigation was very cluttered on the original site, but it had a lot of good information about their services, so I added that information here to add whitespace for breathing room and highlight their services.

The high quality of their leather is something the clients were very proud of and essential to their business, so I wanted to highlight that.

High quality images of the products to draw in the viewers.

04

Redesigned Site

portfolio dotted background.png

Let's chat!

Looking for a designer? Send me a message, and let's get to work making your vision come to life!

© Laura Weisz

bottom of page