


01
Project Overview
Redesign the homepage for a luxury shoe company.
Alden Shoes is a luxury shoe company that wants to update their homepage. They have selected a BootStrapMade template they like, but before they make changes, they want a mockup of how it would like with their colors and images to make sure it is modern but still elegant.

02
Previous Site
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My observations:
Cluttered
lack formatting
poor navigation
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03
Template

Alden does not have any social media, so the social media links that appear in the template are not included in the redesign.
I chose the deep red color to replace the green accents of the template to keep with Alden's original color scheme as well as the feel of sophistication it provides.
Social proof of the client's excellent products.

The navigation was very cluttered on the original site, but it had a lot of good information about their services, so I added that information here to add whitespace for breathing room and highlight their services.
The high quality of their leather is something the clients were very proud of and essential to their business, so I wanted to highlight that.
High quality images of the products to draw in the viewers.
04
Redesigned Site

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© Laura Weisz